Most dynamic pricing tools move prices by rules — match a competitor, react to stock, follow a schedule. prAIcing adds the missing step: every proposed price is tested on a share of your real shoppers first, and only a measured winner is kept.
Choose Maximize Sales, Profit or Volume. Add margin floors, min/max prices, step limits, price rounding and products the agent must not touch.
It prioritizes products with enough traffic and a clear opportunity, and explains each proposed price in plain words.
Half of product-page visitors see the current price, half the test price. Results are compared per visitor, with checks for a broken traffic split.
A supported winner can roll out; otherwise the original price stays. The agent moves on to the next product and revisits decisions as demand changes.
Prices change because your shoppers responded better — not because a rule or a competitor’s price said so.
Cost-backed margin floors, price bounds, step limits and locked products apply to manual, chat and Autopilot changes alike.
Each change records its reason and data. Stop a test or roll back a price in one click, or keep the agent in Observe mode.
| Rule-based tools | prAIcing Agent | |
|---|---|---|
| What triggers a change | A rule: competitor price, stock level, time | A proposed price that wins a controlled test |
| How results are judged | Often not measured | Revenue or profit per visitor vs the current price |
| Margin protection | Floors where configured | Cost-backed floors, step limits and rounding |
| Control | On or off per rule | Observe, Recommend or Autopilot |
| When data is weak | The rule still fires | An inconclusive test keeps the original price |
Software that changes product prices over time based on signals such as demand, stock, competitors or time. prAIcing is a dynamic pricing tool that tests each change on real shoppers before keeping it.
No. It runs controlled tests that usually last days or weeks, depending on traffic. That is slower than minute-by-minute repricing, but it measures whether a price actually earns more.
Testing needs enough product-page visitors to reach a reliable result. Low-traffic products may stay inconclusive. Use the free price test calculator to estimate how long a test would take on your store.
Yes, as context. The agent can track competitors you enter and only uses verified, same-product, same-currency matches. Your shoppers’ measured response decides the outcome.
Shopify (app with a theme embed) and WooCommerce (free companion plugin from WordPress.org). No code changes are needed.
Automated price-test engine
Half your shoppers see today’s price, half the test price. Results are measured per visitor, inside your guardrails.
OpenEstimate the visitors and days a price test needs on your store’s real traffic.
OpenA free check of whether your store has the traffic and setup to run useful tests.
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